Together forging a golden land of tennis, YONEX supports the new journey of the Guangzhou Open with technology and warmth.

On China’s tennis map, the Guangzhou International Women’s Open (the "Guangzhou Open") stands out as a dazzling gem of the southern region. Established in 2004, this historic domestic international professional tennis event has garnered extensive global recognition and has become the centerpiece of the annual autumn sports celebration in the Guangdong-Hong Kong-Macao Greater Bay Area. This year, as the Guangzhou Open took place again from October 19 to 26 at the Nansha International Tennis Center in Guangzhou, its premier sponsor YONEX continued its outstanding commitment, marking the fourth year of partnership with this prestigious tournament (excluding the years when the event was not held due to the pandemic).

YONEX’s presence is deeply integrated into many core aspects of the tournament, providing the official ball—the highly acclaimed “TOUR PLATINUM” platinum ball—for top-level competition, as well as professional official stringing services that ensure every player’s excellent performance is fully supported. This multi-year backing has evolved into a shared mission and commitment to advancing tennis development in China.

Wang Yafan posing with the YONEX stringing team

Every precise shot and intense rally on the court depends on a consistently high-quality tennis ball. The YONEX “TOUR PLATINUM” platinum ball is designed specifically for professional competition, featuring three core advantages: long-lasting air retention, accurate flight trajectory, and exceptional durability. Over the past years, this ball has been used in high-level tournaments such as the WTA500 Toray Pan Pacific Open and the WTA250 Guangzhou Open, earning high praise from professional players and event organizers alike. This year, the YONEX “TOUR PLATINUM” platinum ball has been designated as the official ball for the 2025 ATP Asia trio of tournaments (including the ATP1000 Shanghai Masters, ATP500 Japan Open, and ATP250 Chengdu Open), forming a diverse tournament matrix that undoubtedly showcases its top-tier quality.

Beyond the court, YONEX’s appeal is fully displayed in the tournament carnival area. In this year’s fully upgraded carnival, the YONEX booth has become the most popular gathering spot for fans. It serves not only as a gateway to experience the brand’s cutting-edge technology and products but also as a bridge connecting players and fans, tennis and joy. From the mini “one ball to win” activity allowing enthusiasts to feel professional gear firsthand, to player autograph sessions bringing stars closer to fans, as well as giveaways, lucky draws, and stringing privileges, YONEX’s carefully planned interactions make professional tennis experiences accessible and enjoyable. This builds immersive onsite engagement for tennis lovers, making the brand’s image more vivid and approachable, while deeply embedding its professional tennis culture in people’s hearts.

Wang Yafan appearing at the player autograph session

The Guangzhou Open is renowned as a “golden land of tennis,” witnessing generations of Chinese players like Wang Qiang and Wang Xiyu break through and achieve glory. For Wang Xiyu, the Guangzhou Open is especially significant as the place where she claimed her first career tour singles title, making it profoundly meaningful. As a key partner of the event, YONEX’s continuous support for top-tier local professional tournaments like the Guangzhou Open provides a valuable platform and nourishment for the long-term popularization and development of tennis in China, fulfilling its brand’s social responsibility commitments.

From supplying match balls that guarantee fair and exciting competition, to creating vibrant interactive experiences on site, and accompanying the growth of Chinese tennis players, YONEX not only defines professionalism through its products but also writes a deep chapter of shared progress with Chinese tennis on this southern “golden land of tennis.”

(Text by Wang Fei, photos courtesy of Guangzhou Open official and Li Jianyi)