On October 23rd, South Korea's Xports News published an article suggesting that the reason the Football Association of Thailand (FAT) dismissed coach Masatada Ishii was even more unreasonable than Indonesia's firing of Shin Tae-yong earlier this year.
The article stated that FAT officially parted ways with the Japanese strategist citing "win rate" and "team development direction not aligning with the technical department's evaluation."
In 30 matches leading the Thai national team, Coach Ishii won 16 games, achieving a 53% win rate.
The report also referenced Ishii’s Instagram post where he revealed he was unexpectedly informed of his contract termination right after a meeting that was supposed to review the last two matches.
"I was invited to a meeting to discuss the two recent games, but after the conversation ended, they suddenly notified me that my contract would be terminated today because they wanted to change the coaching staff at all team levels. I truly don’t understand why they did that — it was completely insincere," Ishii wrote.
According to Xports News, what surprised the Korean media was that Thailand had won two consecutive matches against Chinese Taipei (2-0 and 6-1) in October, yet FAT still decided to dismiss Ishii, calling this reason even more unreasonable than Indonesia’s case.
Comparing with Indonesia, the article recalled that the Football Association of Indonesia (PSSI) fired coach Shin Tae-yong in January 2025 after the U22 Indonesia team was eliminated in the group stage of the Mitsubishi Electric Cup due to poor performance and weak team management. Just two hours later, Patrick Kluivert was announced as the new coach.
However, under Shin Tae-yong, Indonesia made history by reaching the third round of the 2026 World Cup Asian qualifiers for the first time and rose 50 places in the FIFA rankings.
But after switching coaches, the team failed in the playoff round, losing to Saudi Arabia and Iraq in October, ending their World Cup dream, and PSSI immediately dismissed Kluivert and his coaching staff.
Xports News concluded: "Constantly changing coaches for unconvincing reasons only destabilizes the national team. Indonesia’s case is a clear example, and if Thailand follows that path, they may face similar consequences."