With two years of flawless reputation, the mobile game "Justice" may become the third phenomenally enduring title in China!

The mobile gaming market is intensely competitive, with waves of new titles continuously surfacing, and rarely does a game maintain robust staying power after a big splash. Over the last ten-plus years, only Tencent’s "Honor of Kings" and miHoYo’s "Genshin Impact" have stood out as both blockbuster hits and evergreen successes.

Yet in the past two years, the market may have witnessed the rise of a third phenomenally enduring title, which is NetEase’s blockbuster mobile game "Justice."

When calling "Justice" a phenomenally enduring game, some might doubt it at first. After all, it officially launched only in late June 2023, just over two years ago—so how can it claim to be "evergreen"? But considering its MMO nature, along with its performance and player reputation since launch, you might have to admit that it truly deserves to be recognized as China’s third phenomenally enduring mobile game.

Compared to other game genres, MMOs are notoriously short-lived. Many bluntly say that MMO mobile games shine brightly at the start but fade quickly—"the wake is set up right after the first week." This is because traditional MMOs rely heavily on numbers-driven mechanics, forcing players to grind and spend money through painful means. While this approach can generate short-term revenue, it severely damages the game’s longevity, often causing massive player drop-off within just a few months.

In contrast, "Justice" completely abandons the traditional MMO reliance on numbers-driven design, promoting a "no grinding, no pay-to-win, no competition" philosophy. With its commitment to this concept, innovative convergence paths, competitive pricing on costumes and appearances, AI enhancements, and other unique features, it has not only attracted over 100 million players but also set a new standard for MMORPGs, ushering in a new era focused on player service.

Firstly, "Justice" does not attempt to trap players or force unnecessary playtime. It completely avoids selling power boosts and discards the traditional "daily quest" system. Players can log in for just five minutes a day and still collect all rewards, steadily progressing to meet the season’s completion level.

To retain players through engaging content without binding them, "Justice" greatly expands its gameplay variety, offering hundreds of modes that cater to nearly every type of player. Meanwhile, the game conducts precise, almost surgical research on different player segments, continuously optimizing and enriching content according to their pain points, achieving a perfect balance—neither tiring nor lacking in playability.

Secondly, regarding content updates, "Justice" stands alone in the industry. Since launch, it has maintained an extremely efficient and stable update cycle, with major version updates every month and brand-new expansions every 4 to 5 months. This steady stream of fresh gameplay and content continuously meets players’ demands, keeping the game vibrant and alive.

At the same time, it ensures that players can quickly catch up with the main community no matter when they join. This enhances its competitiveness and influence, as many players who left for various reasons often return during updates or holidays and seamlessly reintegrate into the core community. This "light experience" model guarantees strong self-sustaining capability, enabling long-term, stable, and high-quality operation.

Thanks to its leading gameplay, production capacity, and operational strategy, "Justice" has, in just over two years, successfully overcome the typical short lifespan of MMOs and earned high praise from players. It has maintained a flawless reputation since launch, with every new content release drawing significant attention, promising a bright future ahead.

So, do you think "Justice" mobile game can already be considered China’s third phenomenally enduring title? Share your thoughts with us.